2025 Mid-America Show

2025 Show Agenda

Monday, April 7, 2025

• 4:00 – 8:00 p.m. - Vendor Setup  

• 1:00 – 6:00 p.m. - Registration, Loews Lobby 

• 3:00-4:00 p.m. - Brewery Tours (time slots pending)

• 5:00 p.m. - MACTA Board Meet and Greet –  Loews Lobby 

• 6:00 - 8:00 p.m. - Opening Night Reception - Boulevard Brewing Co. (transportation provided)

Tuesday, April 8, 2025

All Sessions held at Loews Kansas City.

• 9:00 a.m. - Registration Opens – Loews Lobby 

• 9:00 a.m. – 1:00 p.m. - Cable Games – Leadership Room

• 9:00 - 4:00 p.m. - Complimentary Headshot Booth – Mermaid A/B, Loews KC (during exhibit hours only)

• 8:30 a.m. - Welcome & Minute Made Presentations

• 8:45 - 9:45 a.m. - Main Session 1: Unlocking Success with AI: Trends, Applications, and Skill Development, Muse A/B, Loews KC

  • As technology evolves, AI is driving transformation across industries by unlocking cost reductions and operational efficiencies that enhance employee value and productivity. Join this session to discover the transformative impact of AI on work, innovation, and organizational growth. Explore emerging trends and practical applications of AI that can drive success in an intelligent, tech-powered world. Gain insights into developing the skills and mindset needed to adapt and thrive in this rapidly advancing landscape, ensuring your career and business remain future-ready in the age of AI

• 10:00 - 10:50 a.m. - Main Session 2: AI Now, Muse A/B, Loews KC

  • Join us for an engaging panel discussion on the current state of artificial intelligence and its profound impact on our industry. Our expert panelists will explore the latest advancements in AI technology, practical applications, and the ethical considerations that come with its rapid development. This session will also delve into the future of AI, addressing potential challenges and opportunities as we navigate this transformative era. Whether you're an AI enthusiast, a professional in the field, or simply curious about the future of technology, this panel promises to provide valuable insights and thought-provoking discussions.

• 10:50 - 11:15 a.m. - Vendor Networking Break - Mermaid A/B, Loews KC 

• 11:15 a.m. - 12:15 p.m. - Main Session 3: From Insight to Action: Interactive Roundtable Discussions

  • Put your newfound knowledge to practice! This interactive roundtable session invites attendees to collaborate, share perspectives, and develop tangible takeaways based on insights gained from earlier sessions. Guided by facilitators, participants will engage in hands-on discussions designed to translate ideas into actionable strategies, ensuring you leave with tools to drive real impact in your organization. Don’t just listen—lead the way forward! 

• 12:30 - 1:15 p.m. - Annual Meeting & Lunch - Muse A/B, Loews KC 

• 1:15 - 2:00 p.m. - Vendor Networking Break - Mermaid A/B, Loews KC 

• 2:00 - 3:00 p.m. - Breakout Sessions 

  • #1 Marketing Breakout: Disrupting Digital with Traditional Marketing  - Muse A/B, Loews KC

    • The evolution of technology and digital marketing provides brands with countless ways to connect with consumers. At a time when people are bombarded with an overwhelming amount of digital messaging, how can companies break through the clutter and ensure that they are connecting with their customers in ways that are authentic and genuine?  Join us to discuss how companies are revisiting traditional, more personal tactics to connect with their markets.  How are they looking back to move forward? 

  • #2 Technical Breakout: Reaching the Tipping Point: Strategic Decisions for Technology Deployment in Connectivity - Leadership Room, Loews KC

    • This session will delve into the strategic decision-making process behind deciding when to deploy technologies like DOCSIS 4.0, fiber, and fixed wireless. Panelists will share the factors they take into consideration, including bandwidth demands, brownfield upgrades, greenfield deployments, and fiber expansion.  

• 3:00 - 4:00 p.m. - Breakout Sessions

  • #3 Customer Service Breakout: The Empathy Edge: Building Deep Customer Connections in a High-Tech World - Muse A/B, Loews KC

    • In an era where customers are increasingly tech-savvy, the human element of customer service becomes a key differentiator. This session explores how companies are training their teams to create meaningful customer connections, handle emotional situations effectively, and turn challenging interactions into loyalty-building moments. Learn practical strategies for developing emotional intelligence in your team and creating memorable customer experiences that go beyond problem-solving.  

  • #4 HR/Workforce Breakout: Building Tomorrow's Leaders: Succession Planning at Every Level – Leadership Room, Loews KC

    • This session will explore the importance of succession planning across all levels of an organization, not just for senior leaders.  Panelists will discuss how they identify and develop future talent, create pathways for growth, and build a strong, sustainable leadership pipeline.

• 4:15 - 5:15 p.m. - Final Main Session: Navigating the Future: Insights from Industry Pathfinders, Muse A/B, Loews KC

  • This panel features industry leaders as they share pivotal lessons learned and explore the future trajectory of telecommunications. Discover how adaptability and innovation are becoming essential for competitiveness, why collaboration across sectors is key to overcoming shared challenges, and how advancements in AI, automation, and consumer preferences are reshaping the landscape. Gain actionable insights and strategies for thriving in a rapidly evolving industry. This session promises to inspire and equip you for what lies ahead. 

• 5:30 - 6:30 p.m. - Vendor Networking Hour, Mermaid A/B, Loews KC 

• 6:30 - 8:00 p.m. - Silent Auction and Casino Reception, Mermaid A/B, Loews KC